Discover Evian’s New Collaboration with Pharrell Williams
Pharrell Williams reimagines the Fountain of Youth with two limited-edition evian® Natural Spring Water bottles — now arrived in the Philippines!
For centuries, people have been searching for this mythical spring that is said to grant immortality to those who drink from it. From the ancient Greeks to the Spanish explorers, people across the globe have chased this elusive promise of eternal youth. However, the secret to a long life is far more accessible than we would imagine. Water has been the original elixir of life — an everlasting symbol of purity, vitality and renewal. This symbolism perfectly embodies the new collaboration of evian and visionary artist Pharrell Williams.
Originating from France, evian has been one of the leading brands when it comes to premium mineral water. Sourced from the natural spring around Évian-les-Bains, it is known for having smooth taste and high-mineral content that makes for its refreshing and revitalizing qualities.
As part of their Mountain of Youth campaign that started to roll out last year, they have collaborated with the multi-hyphenated and iconic Pharrell Williams and his skincare and lifestyle brand Humanrace in releasing two eye-catching limited-edition water bottles — one still in blue and one sparkling in green. It’s also the first time that the brand has both iterations in glass.
Exuding sleek simplicity and modern minimalism, these 750 mL water bottles are distinguished by their bold inscription, stating: “This is the Fountain of Youth” — reflecting on the shared credo of evian and Pharrell that true wellbeing begins with water.
As Pharrell shared, "Staying hydrated is fundamental. These bottles represent more than just water — they're a reminder that self-care can be joyful. My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
As Pharrell joins the high-profile lineup of evian collaborators, including Virgil Abloh, Christian Lacroix and Balmain, the brand believes that Humanrace is the perfect partner for promoting accessible wellbeing.
As Dawid Borowiec, global director at evian, adds, “Born from Pharrell’s philosophy and his commitment to global well-being, Humanrace perfectly complements evian’s vision of joyful wellness. Together with this partnership, we aim to inspire people to prioritize their wellbeing in a way that is accessible and enjoyable to all.”
Bringing this campaign to life, photographer and filmmaker Laura Jane Coulson was tapped to capture its essence through a series of inclusive and vibrant visuals, accompanied by Pharrell’s track JOY — encapsulating the youthful and uplifting vibes that the project wants to embrace.
Catch these limited-edition evian x Pharrell Williams water bottles at select retailers and the brand’s official stores on Lazada and Shoppee.
