Tag Heuer Shifts Into High Gear

In today’s hectic world, beating the clock has never been so pertinent, which is why watches are a man’s greatest ally. With historic ties to the car-racing universe, they help you prioritize punctuality while epitomizing one’s unabating quest for greatness. Tag Heuer treads uncharted ground with the Carrera Chronograph Extreme Sport and Carrera Chronograph Tourbillon Extreme Sport, the latest addition to the Swiss luxury watchmaker’s collection of adrenaline-powered timepieces. The brand’s connection to motors dates back to Edouard Heuer’s dashboard-mounted Time of Trip chronograph in 1911, designed for use in cars and biplanes. By the 1960s, the brand established relationships with key drivers, and by the 1970s, its decades-long relationship with Formula One began.

For this collection, Tag Heuer has purposefully steered into the fast lane by elevating the quality and iconicity of its pieces. The brand demonstrates fervid commitment to the storytelling, creating investment pieces that transport you to the action-packed Monaco Grand Prix. Named for the iconic Panamericana Road race, the Carrera timepieces incorporate Tag Heuer’s history within the riveting world of racing while showcasing exquisite craftsmanship. Tag Heuer harnesses advanced materials such as gold, titanium, ceramic, and forged carbon to produce magnetic designs that incorporate a reimagined skeleton dial, sandblasted finish, striking black hour mark lines, an integrated rubber strap, and an open-worked date disc that harkens back to its mechanical, sporty roots. The designs appeal to enthusiasts, inviting them to delve deeper into its mechanical history by hearkening back to the automotive universe. Pieces are charismatic but undeniably ultra-wearable. A reduction in diameter and thickness make the pieces as visually captivating as they are comfortable. The two versions of the Tourbillon Extreme Sport—one all-black and one gold—exude a bold dynamism and sublime luxury, making them sure things to count on while speeding through life’s many twists and turns.