Roger Federer and Rafael Nadal Front Louis Vuitton's New Core Values Campaign
“For us, it is something meaningful and special.”
Louis Vuitton's latest Core Values campaign brings together two legendary athletes. Shot by the Annie Leibovitz, tennis champions Roger Federer and Rafael Nadal star in the campaign, which captures their climb to the summit of Italy’s Dolomites mountain range. The campaign shows them not as rivals but as companions while highlighting Louis Vuitton's commitment to excellence and adventure.
In the campaign, Federer carries the Monogram Christopher backpack. Nadal, on the other hand, sports the Monogram Eclipse version. Each backpack is designed to match their personalities. The Monogram Christopher, timeless and stylish, fits Federer’s legacy, while the Monogram Eclipse, dynamic and strong, suits Nadal’s tenacity.
Federer and Nadal's story, both on and off the court, reflects the Core Values of Louis Vuitton—discipline, excellence, and the pursuit of dreams. “I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger—he has been my biggest rival and now a close friend today. In my career, I achieved more than I ever dreamt of, so at the end of the day, the legacy in terms of human beings is the most important value,” explains Nadal.
“It’s a unique opportunity to be working on this campaign with Rafa. How we could be such rivals and then at the end of our careers be beside each other doing this campaign has been very cool. And where we are here today, I think it also embodies everything: at the peak of the mountains. For us, it is something meaningful and special,” says Federer.
