Jewellery is rewriting the rules of modern masculinity&mdash;no longer just an accent, it is now a statement.

For a long time, men&rsquo;s jewellery has been sitting in a safe, predictable space&mdash;wedding bands, cufflinks, signet rings and maybe the occasional chain when adventurous. But the rules have changed. Jewellery is no longer just an accent; it has become a statement in itself. From chunky chains to gemstone-studded rings, brooches and jewelled bracelets, men are embracing jewellery in ways that go beyond tradition.
The shift isn&rsquo;t just happening on red carpets, where actors and musicians are turning up in bespoke pieces from Bulgari, Cartier and Tiffany &amp; Co. It&rsquo;s on the streets, in boardrooms and on social media feeds filled with men layering their accessories. The message is clear: men&rsquo;s jewellery is now a focal point.

Breaking the mold

For decades, men&rsquo;s jewellery was limited by notions of practicality and restraint. Watches were the only acceptable form of serious adornment, and anything beyond a wedding band or a family heirloom ring felt excessive&mdash;&ldquo;offensively&rdquo; feminine even. But as menswear continues to shed outdated notions of masculinity, jewellery has surprisingly emerged as a powerful tool for self-expression.
Part of this transformation stems from pop culture. Rappers like A$AP Rocky, Pharrell Williams and Tyler, The Creator have been wearing pearls and diamond-encrusted pieces for years. Harry Styles has seamlessly incorporated vintage-inspired rings and necklaces into his wardrobe, while red carpet regulars like Timoth&eacute;e Chalamet, Jacob Elordi and Colman Domingo have embraced jewellery as an integral part of their looks.
Jewellery houses have taken note. Brands that once catered to women&mdash;think Boucheron, Chaumet and Van Cleef &amp; Arpels&mdash;are now marketing offerings towards men. Even traditionally conservative retailers like Bulgari and Tiffany &amp; Co. have embraced the movement, incorporating more coloured gemstones and chunkier silhouettes into their men&rsquo;s pieces.

The &ldquo;bro-oche&rdquo;

While classic styles still have their place, the real game-changer in men&rsquo;s jewellery has been the rise of the brooch. Once considered a relic of grandmothers&rsquo; jewellery boxes, the brooch has become the go-to statement maker on the red carpet.
A defining moment for the brooch came at the 2024 Met Gala, where men&rsquo;s jewellery made just as much of an impact as the couture dresses the ladies were spotted in. Jeff Goldblum sported Tiffany &amp; Co. brooches on his lapel, while Andrew Scott paired his custom Atelier Versace look with Boucheron private collection bee brooches and a fern necklace. Not quite the subtle touches we&rsquo;re thinking at all.
What really makes the brooch particularly intriguing is its ability to transform an outfit. A classic tuxedo instantly becomes more compelling with an ornate pin, while a casual blazer gains personality with an abstract brooch.

The rise of statement jewellery

Beyond brooches, the jewellery landscape has exploded with options. Rings have gone beyond simple wedding bands&mdash;now, signet rings, chunky silver pieces and diamond-encrusted designs are must-haves for men.
Chains remain a staple, but the styles have evolved. Tennis chains, curb links and mixed-metal necklaces are the new go-to pieces, worn solo or layered for a maximalist effect. Celebrities like Bad Bunny, Troye Sivan and more have all championed this look, proving that jewellery can be both luxurious and playful.
And then, of course, there&rsquo;s the pearl necklace. Once exclusively associated with women&rsquo;s fashion, pearls have found a new audience in menswear. Thanks to figures like Pete Davidson and Shawn Mendes, pearls have been redefined&mdash;not as delicate, but as bold. The juxtaposition of a rugged outfit with a strand of pearls creates a cool and unexpected contrast.

Beyond the red carpet

The resurgence of men&rsquo;s jewellery is definitely not confined to the red carpet. Retailers have reported a surge in demand for everything from tennis bracelets to diamond-studded rings. According to a recent report from Lyst, searches for men&rsquo;s rings have increased by 24% in the past six months, while men&rsquo;s bracelets have seen a 56% spike year-over-year.
The momentum behind men&rsquo;s jewellery shows no signs of slowing down. As fashion continues to embrace fluidity, expect to see even more adventurous takes on classic styles. Chunky silver and gold pieces, bold rings with unusual stones and layered necklaces will continue to dominate. And while pearls may have peaked in popularity, coloured gemstones&mdash;especially emeralds, rubies and sapphires&mdash;are emerging as the next big thing.

Jewellery is becoming a form of self-expression; a way to add depth and character to an outfit.

The new masculinity

One of the most interesting aspects of this shift is what it says about modern masculinity. The idea that men&rsquo;s jewellery should be understated, purely functional or confined to a narrow set of acceptable styles is rapidly fading. Instead, jewellery is becoming a form of self-expression; a way to add depth and character to an outfit.
This comfort with experimentation isn&rsquo;t just about aesthetics&mdash;it&rsquo;s about challenging outdated gender norms. Jewellery has long been associated with power, status and identity, and its resurgence in men&rsquo;s fashion feels like a return to a time when men weren&rsquo;t afraid to accessorise. Historically, kings, warriors and aristocrats adorned themselves with elaborate jewellery, and today&rsquo;s trend feels like a modern reinterpretation of that legacy.
Whether it&rsquo;s a simple chain or an extravagant brooch, one thing is clear: men are wearing and flaunting their confidence for all to see.

The Men’s Jewelery Renaissance Is Here, And It’s Anything but Quiet

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