"Seeing people smile and share their finds captures the essence of what we aim to bring to our customers," he says.

Since Martin Jermiin took the reins as CEO of Flying Tiger Copenhagen, the Danish variety store chain has managed to significantly expand its global footprint, with 892 stores in 33 markets. Under his leadership, Flying Tiger Copenhagen has solidified its reputation as a leading value-for-money retail concept, bringing Scandinavian design and affordability to millions. Now, the brand has embarked on its next exciting venture: the Philippines. L'Officiel Philippines&nbsp;discusses the matter with CEO Martin Jermiin, sharing his insights on Flying Tiger Copenhagen's arrival in the Philippines, the brand&rsquo;s unique approach to retail, and more.

What sets Flying Tiger Copenhagen apart from other retailers?
We're Danish, timeless, sustainability-led. So, all of the [products] stand out. That's what makes us unique.
How does Flying Tiger Copenhagen aim to bring fun and surprise to everyday life through its products?
That is exactly the main product. The way the stalls are laid out always leads back to the product. It's a social process. We have a social element which is the fun part because you're immersed in the experience.
Flying Tiger Copenhagen has made efforts to become more eco-conscious. Can you tell us about that?
Part of being Danish, sustainability is almost second nature. We're very fortunate to be at the forefront of this development. It's natural to us.

Flying Tiger Copenhagen is known for its unique and ever-changing product range. How do you decide which items to include in your stores?
We've got a group of inspiring people, mainly in Copenhagen, who look at design trends. But, also we encourage them to be a bit crazy.
Flying Tiger Copenhagen stores are designed to provide a unique shopping experience. Can you tell us about this?
We always have a maze to guide us through where you can get access to products. And, then we've made it all open so you can see the bright, airy nature of the store.
How do you adapt the brand's philosophy to resonate with diverse cultures and markets?
Over time, we get to know places and we get to see it and feel that there will be elements where we can adapt. So, whether it's seasonal, there's a rainy season. It does rain in Denmark as well but we may need to adapt to a specific place. Then, we find some interesting elements that we can build on.

An Exclusive Interview With Flying Tiger Copenhagen CEO Martin Jermiin

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

An Exclusive Interview With Flying Tiger Copenhagen CEO Martin Jermiin

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