The most anticipated timepieces of the year have arrived. Here's your guide to this year's edition.

For collectors, aficionados, and anyone who just appreciates a good wristwatch, it&rsquo;s time to mark your calendars. <a href="https://lucernewatchweek.com/" target="_blank" rel="noopener">Lucerne Watch Week</a> returns from July 25 to 31, 2025, bringing the year&rsquo;s most coveted novelties from the world&rsquo;s leading watchmakers to Philippine shores.
Hosted annually by <a href="https://lucerneluxe.com/" target="_blank" rel="noopener">Lucerne</a>, the country&rsquo;s foremost name in luxury timepieces, Watch Week offers a rare chance to view the latest horological releases in person. Expect to see everything from updated icons to bold new debuts, all displayed across select boutique destinations throughout the city.

Where is Lucerne Watch Week 2025 happening?

This year&rsquo;s edition spans four locations across Metro Manila, transforming each into a curated showcase of the year&rsquo;s most exciting watch launches:
<ul>
<li>Greenbelt 3, Ayala Center, Makati</li>
<li>Greenbelt 5, Ayala Center, Makati</li>
<li>Ayala Triangle Gardens, Ayala Center, Makati</li>
<li>C1 Bonifacio High Street, Bonifacio Global City, Taguig</li>
</ul>
Each boutique will spotlight a different selection of brands, giving guests the chance to explore design innovations, mechanical breakthroughs, and some of the most intricate dials you&rsquo;ll see all year.

Which watch brands are part of Lucerne Watch Week 2025?

Lucerne is bringing out some of the biggest names in horology for this year&rsquo;s lineup. Participating maisons include:
Breitling, Chopard, Grand Seiko, Hublot, IWC, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Tag Heuer, Tudor, and Vacheron Constantin.
From Chopard&rsquo;s latest high-jewelry complications to Grand Seiko&rsquo;s spring drive evolutions, and Vacheron Constantin&rsquo;s perpetual calendars to Hublot&rsquo;s bold, material-driven designs, the variety on display highlights just how far watchmaking has come (and where it&rsquo;s headed next).

What can visitors expect from Lucerne Watch Week 2025?

Whether you&rsquo;re a seasoned collector or simply curious about the world of luxury watches, Lucerne Watch Week offers a welcoming and immersive experience. Each space is carefully designed to highlight craftsmanship and heritage, featuring movement demonstrations and boutique-exclusive novelties.
Aside from the obvious allure of seeing the most hyped releases of 2025 up close, Lucerne Watch Week is also a unique moment to interact with watch experts, try on novelties ahead of their wider release, and get a feel for what defines modern watchmaking today.
For those looking to make their first major purchase&mdash;or add to an already stacked collection&mdash;there&rsquo;s no better time to explore your options.

Courtesy of Lucerne.

Everything to Know About Lucerne Watch Week 2025

Everything to Know About Lucerne Watch Week 2025

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