With celebrity-approved designs and eco-friendly innovations, VIVAIA finally opens its first permanent store at SM Megamall!

Stepping into today&rsquo;s world, comfort is no longer pushed to the sideways&mdash;but rather, it now takes the center stage. Gone are the days where wearing the classic stiletto is the epitome of womanhood, as reported by <a href="https://www.businessoffashion.com/articles/retail/inside-the-decline-of-the-high-heel/">The Business of Fashion</a>. From delicate ballet flats and chic kitten heels to dynamic sneakers and chunky loafers, people are now opting for alternatives that don&rsquo;t compromise comfort .&nbsp;
We&rsquo;re already witnessing this cultural shift among A-list celebrities, influential artists and it-girls around the world. Bella Hadid went viral wearing white satin sneakerinas, while Alexa Chung set trends with her green Mary Janes. Scarlett Johansson was spotted in effortless slides at a launch event, and Selena Gomez with the viral &lsquo;running heels&rsquo; as she shared in an Instagram story. The one thing they have in common? They were all wearing VIVAIA in those moments.&nbsp;

VIVAIA is a globally renowned footwear brand that continues to make waves in the fashion world. Since its founding in 2020, the label has become known for having sleek, comfortable designs and a wide range of styles. Following the success of its pop-ups at Power Plant Mall and Shangri-La Plaza, VIVAIA has officially unveiled its first permanent store in the Philippines.&nbsp;
&ldquo;When we started the pop-up, we were already getting good reception and good comments from everyone regarding how comfortable the shoes are, how stylish they are,&rdquo; said Eira Pe&ntilde;a, co-owner of VIVAIA Philippines. &ldquo;So, [I&rsquo;m] really happy with how it resonates with the Filipinas.&rdquo;

Nestled at the Building B of SM Megamall, the 92-square-meter store exudes a minimalist yet welcoming ambiance, blending clean lines, rich wood accents and raw cement finishes. The wall-to-wall shelving also proudly showcases VIVAIA's full collection of sleek yet sustainable footwear and accessories.&nbsp;
The store also carries the new styles of the brand, like the Cristina Ballet Sneaker Flats and Nelly Mary-Jane, alongside the updated classics, such as the Aria and the newly improved Margot 2.0.&nbsp;
&ldquo;It started with just the Margot, but people really loved it and they had a lot of comments regarding things like needing more arch support and thicker padding. So, they actually listen [and] that's why there's a Margot 2.0,&rdquo; Pe&ntilde;a explained. &ldquo;They constantly listen to their consumers which is what I love about the brand.&rdquo;

More than just comfort and aesthetics, VIVAIA is also deeply committed to sustainability with its products being crafted with high-quality, eco-friendly materials. By working with certified REPREVE&reg; suppliers, the brand transforms recycled PET bottles into durable threads, which are then used to create their signature 3D-knitted uppers.&nbsp;
Customers can learn more about the brand&rsquo;s sustainable practices &mdash; including the number of recycled bottles used to the advanced insole technology behind every pair &mdash; at the VIVAIA Conscious Comfort Wall, displayed at the store entrance.&nbsp;

With its first permanent store now open, VIVAIA invites us to step into &lsquo;eco-conscious comfort&rsquo; &mdash; proving that great style and sustainability can go hand in hand. As the brand grows and evolves, it continues to champion mindful living with finesse &mdash; starting with every step we take.
Visit VIVAIA&rsquo;s flagship store at SM in Level 3, SM Megamall Building B. For more details on the footwears and accessories, you can go to their website or follow @vivaia.philippines on Instagram and Facebook.&nbsp;

VIVAIA Sets Up First Permanent Store in Manila

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