L'Officiel Launches Virtual House of Dreams Experience
The digital museum celebrates L'Officiel's centennial anniversary with a series of exciting activations including an NFT exhibition and special celebrity appearances.
This year marks L'Officiel's 100th anniversary. The magazine will launch the House of Dreams exhibition, a virtual museum commemorating the publication's long and illustrious history, during Paris Fashion Week. All are invited inside the exclusive exhibition, which will officially unveil on September 30, with registration for the event now open.
By looking back at the curation of fashion history, the interactive experience will also confront what's next for the industry. Along with special VIP performances, select L'Officiel imagery will be showcased as part of an NFT exhibition, including its Fall 2021 Centennial Issue cover featuring Jessica Chastain.
A selection of digital experiences will highlight major luxury brands like Valentino, Dior, Salvatore Ferragamo, and Tiffany & Co. Other digital rooms have been designed to explore editorial subjects such as diversity, Haute Couture fashion, and Paris' famed nightlife. Following the exhibition's launch, new rooms on other topics will be available for visitation.
L'Officiel's House of Dreams goes live on September 30, 2021. Register here for exclusive access to the exhibition.
