Lazada Went All In On Fashion And Beauty Finds At Their 11th Epic Birthday Sale Launch
The event counted down to 8 p.m., when the number of fashion and beauty pieces on sale
counted to the hundreds of thousands.
In a country where mall culture is king, Lazada’s 11-year milestone as one of the Philippines
most longstanding e-commerce sites is an achievement most celebrating, most especially since
the online marketplace consciously zeroed in on their fashion and beauty offerings since 2022.
Following the success of LazLook and LazBeauty—Lazada’s fashion and beauty in-app
departments, respectively—the Lazada 11th Epic Birthday Sale launch last March 2 gathered
fashion personalities, influencers, sellers and even editors, including L’Officiel Philippines
Fashion Director Loris Peña and Fashion Editor Yanna Lopez, who gave styling tips on stage as
part of a panel composed of Lazada endorser Bea Alonzo and Viajecito founder Pia Ugarte
Garcia-Morera, among others.
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With the presence of Lazada ambassador and Youtube star Mimiyuuuh, Lazada endorser Alsen
Richards, host Nicole Andersson, seasoned content creator Bella Racelis and Lazada CEO
Carlos Barrera, the Lazada 11th Epic Birthday Sale counted down to 8 p.m., where hundreds of
thousands of fashion and beauty products went on sale to celebrate the e-tailer’s eleven years
of bringing affordable and stylish fashion to Filipinos.
