Kate Moss Embodies the Timelessness of Donna Karan New York
Donna Karan New York unveils Kate Moss in its Spring 2025 campaign, celebrating a multifaceted woman and the brand's timeless elegance.
Donna Karan New York continues to push the boundaries of iconic timelessness with the reveal of Kate Moss in its Spring 2025 campaign. The legendary supermodel, who has fascinated (and still fascinates) the fashion world for decades, perfectly embodies the timeless spirit and identity of the brand.
Since its relaunch last spring, Donna Karan New York has used its campaigns to celebrate the strength and diversity of women, with intergenerational portraits accompanied by the powerful message “In Women We Trust.” The new Spring 2025 campaign continues this journey, offering a multifaceted representation of Kate Moss, who brilliantly embodies the sensuality, strength, and effortless elegance of the modern woman.
Shot by Craig McDean, a close friend of the model and former collaborator of the brand, the campaign is distinguished by its bright and calming setting. The space, bathed in light, evokes the warmth and effortless elegance of the collection, while Kate Moss, dressed in pieces from the new collection, embodies all facets of her authentic personality. The photography captures the supermodel in both movement and quiet moments, providing a powerful and moving contrast.
For Kate Moss, collaborating with Donna Karan New York again was a pleasure: "It was great to work with Donna Karan New York again and to model for Craig McDean, it's always a pleasure, he's like family. For me, Donna Karan has always represented effortless glamour and luxury with a touch of edginess, and this collection embodies those elements perfectly," she confides.
The looks from the Spring 2025 collection continue to explore the essence of Donna Karan’s timeless and sophisticated style, highlighting the art of system dressing for which the brand is renowned. Key pieces include a reimagined black blazer with a halter neckline, an ecru draped dress that redefines the feminine silhouette, and fluid, shimmering lurex knits that bring a modern twist to wardrobe classics. These creations embody sensuality, boldness, and ease, while offering a monochrome palette enhanced by metallic finishes, inspired by the Donna Karan archives.
Through this campaign, Donna Karan New York succeeds in merging the brand's heritage with a renewed energy, in an exploration of feminine elegance, with Kate Moss as its muse. More than ever, this Spring 2025 collection reaffirms the central place of women's fashion in Donna Karan New York's contemporary vision.