From prom nights to motherhood moments, this brand has stayed with every Filipina through it all.&nbsp;

A Filipina&rsquo;s style is never one-note as every outfit she wears tells a page of her story. Her wardrobe holds more than just clothes; it holds memories and moments she&rsquo;s lived. The satin dress that gleamed through the prom lights, the terno that made her feel confident at her first company gala, the gown she walked down the aisle in, and now, the matching dress she twirls in with her daughter. Through all these milestones, one brand remained a trusted part of her story &mdash; and that&rsquo;s KARIMADON.&nbsp;
Since 1980, the brand has helped women feel empowered through their clothing, inspiring them to express themselves with grace and confidence. Now, as it celebrates its 45th anniversary, it remains committed to championing the essence of a Filipina through style and substance &mdash; offering timeless pieces and bespoke services that honor her journey and identity.

As the modern FIlipina continues to blossom and evolve, KARIMADON continues to walk alongside her &mdash; growing with innovation yet staying rooted with tradition, giving spotlight to local artistry and craftsmanship, and redefining everyday with sophistication.&nbsp;
&ldquo;We want to stay true to being a legacy brand with great products that people can depend on,&rdquo; shared Josie Go, president of KARIMADON. &ldquo;But we&rsquo;re excited to enhance and elevate the customer experience through providing custom services and offering a wider selection of complementary products for shopping convenience, plus highlighting more local materials in our next collections.&rdquo;
True to her words, this commitment continues as the clothing brand unveiled the second collection of #NewWeaveByKARIMADON during the anniversary celebration at Casa KARIMADON on June 10. This collaboration seamlessly weaves the brand&rsquo;s signature modern feminine silhouettes with traditional Filipino artisanship through their on-going collaboration with the Malingkat community.&nbsp;

Taking inspiration from the changing lifestyle of a modern Filipina, this new collection introduces new garments that are versatile yet elegant &mdash; perfect for casual moments and formal functions. Just like her, the pieces are multi-dimensional, like Bituin, a reversible Filipiniana bolero; Corazon, a puff sleeve cover-up, and, Kimi, an organza top with a detachable belt.&nbsp;

The collection also features standout stylish ensembles, like Leona which is a puff sleeve top and pants set with intricate abra binakol details. It also includes Gabriela, a bold reinterpretation of the terno with one-sleeve silhouette, and Maria, a modern take on the Filipiniana showcasing a flounced skirt and custom Marawi langkit weave. For a more laid-back feel, Marcela and Teresa are relaxed dresses made from langkit weave and have spaghetti straps that are ideal for effortless styling.

&ldquo;This collection was made for the modern Filipina; confident, empowered, and proud of her roots. We envision women who value culture, style, and purpose wearing these pieces, whether for special occasions or everyday moments that call for elegance with meaning,&rdquo; explained Embi Nicolas, head designer of KARIMADON.
Beside the new collection, KARIMADON is taking its customer service to the next level with the launch of the KARIMADON Custom Atelier &mdash; a personalized design service where customers can alter their KARIMADON pieces or create a one-of-a-kind design based on their vision and lifestyle. During the event also, the brand revealed their first mother-and-daughter collection called In Bloom, and a new premium fragrance collection.&nbsp;

This celebration is more than just a milestone of KARIMADON&rsquo;s lasting legacy &mdash; it&rsquo;s also a tribute to the stories of Filipinas who have grown with them through the years. As it looks ahead, the brand stands firm with its mission of empowering Filipinas through every stitch, every weave, and every garment with beauty and purpose.&nbsp;
To know more about the new collection of KARIMADON or their other offerings, visit <a href="http://www.karimadonfashion.com">www.karimadonfashion.com</a>. You can also find their nearest store via <a href="http://www.karimadonfashion.com/pages/locations">http://www.karimadonfashion.com/pages/locations</a>. For more updates, you can tune in on their Facebook, Instagram, and TikTok.&nbsp;

This Local Fashion Label Has Been with Every Generation of Filipinas 

L'OFFICIEL HOMMES PHILIPPINES JUNE 2025 - Cole Micek ₱600

This Local Fashion Label Has Been with Every Generation of Filipinas

Recommended posts for you

Culture

The Farm at San Benito Is the Kind of Reset That Actually Lasts

Hommes

Derek Tumala, Issa Barte, and Leeroy New Use Art to Make Sense of a Planet in Crisis

Hommes

Dolce & Gabbana Turns Pajamas into High Fashion for Spring/Summer 2026

Hommes

Ralph Lauren Purple Label's Spring/Summer 2026 Show in Milan Boasts a Medley of Motifs

Hommes

A Century in Motion: The Longines Spirit Zulu Time 1925

Culture

Royal Ascot 2025 Recap: Kate Middleton’s Absence, Big Wins, and the Best Fashion Moments

Fashion

This Local Fashion Label Has Been with Every Generation of Filipinas

Hommes

Dreaming of Better Futures: Leeroy New