Global K-pop sensation SUNOO of ENHYPEN arrives in Manila to headline the launch of 8Seconds&rsquo; first international store. With thousands of fans in attendance and a bold new retail space at SM Mall of Asia, the Korean fashion giant makes a stylish debut in the Philippines.

ENHYPEN&rsquo;s SUNOO, 8Seconds&rsquo; global brand ambassador, made a much-anticipated appearance in Manila for the grand opening of the fast-fashion brand&rsquo;s first-ever store outside of Korea. Located on the second level of the SM Mall of Asia&rsquo;s Main Mall, the 8Seconds Manila flagship officially launched on July 9, 2025, drawing thousands upon thousands of fans hoping to catch a glimpse of the beloved idol. Manila&rsquo;s stylish set showed up in full force, proving just how deep the Hallyu wave runs in the Philippines.
&ldquo;I&rsquo;m very happy to be back,&rdquo; SUNOO told L&rsquo;Officiel Philippines in an exclusive interview. &ldquo;It&rsquo;s my first store opening for 8Seconds in the Philippines. I&rsquo;m getting a lot of attention. With that, I&rsquo;m also a little nervous&hellip; but very excited to be here.&rdquo;

<h4 data-start="965" data-end="1009">What Is 8Seconds?</h4>
Owned by Samsung C&amp;T Fashion Group, 8Seconds has emerged as one of South Korea&rsquo;s leading fast-fashion retailers, bringing modern Korean aesthetics to a global audience. With ready-to-wear and accessories for both men and women, the brand is known for its dynamic designs that mirror the &ldquo;zeitgeist of modern fashion&rdquo; &mdash; playful, functional, and youth-driven. Whether you lean into gender-neutral casuals, sharp minimalism, or bold pop colors, 8Seconds has a look for you.
Think of it as Korea&rsquo;s answer to Bench but with a distinctly K-style twist. &ldquo;I think 8Seconds expresses Korean style,&rdquo; SUNOO said. &ldquo;There are a lot of casual clothes [here]. I think there are a lot of good clothes to express the effortless feeling. That&rsquo;s why I like it.&rdquo;

<h4 data-start="2209" data-end="2592">The SUNOO effect</h4>
If there was any doubt about the power of a global ambassador, SUNOO&rsquo;s Manila arrival erased it in seconds. His presence lit up the mall, with fans camping out hours ahead of the event. SUNOO himself embodied the easy, street-chic energy 8Seconds champions, sporting laid-back silhouettes and a refreshing smile that sent fans into a frenzy.
&ldquo;I prefer comfortable clothes. Those are the styles I like,&rdquo; he shared. &ldquo;So I recommend 8Seconds. I think it&rsquo;s comfortable and pretty no matter who wears it. It&rsquo;s not just for Filipinos &mdash; I think it&rsquo;s something that other people can wear and be satisfied with.&rdquo;
SUNOO also expressed his pride in representing the brand and being part of this fashion moment in the Philippines. &ldquo;I&rsquo;m so happy to be back in the Philippines through 8Seconds. It&rsquo;s my first time being an ambassador. I hope a lot of people will show interest and love for both 8Seconds and ENHYPEN.&rdquo;

The arrival of 8Seconds is the latest bold move by Suyen Corporation, the retail force behind global brands like Bench and now 8Seconds in the Philippines.
&ldquo;The Philippines has a rich fashion history, and Filipinos probably have one of the most distinct and inspired fashion senses,&rdquo; shares Ben Chan, Suyen Corporation&rsquo;s chairman and CEO. &ldquo;8Seconds strongly caters to the younger generation, which makes up more than half of our population. At Suyen Corporation, our goal is to champion what matters most to our customers when it comes to fashion curation: their true and unique identity.&rdquo;
With Gen Z at the forefront of fashion&rsquo;s future, 8Seconds steps in as a ready collaborator, celebrating youthful self-expression through clothes that are light, easy, and bold in spirit. Whether you're going for clean neutrals, retro sportswear, or quiet luxury, there&rsquo;s something here to match your vibe.
The SM Mall of Asia flagship is more than just a store but a portal into the global world of Korean fashion. With SUNOO leading the charge, 8Seconds is poised to become a go-to destination for Filipinos looking to embrace Korean style with confidence and ease.
As SUNOO put it: &ldquo;Please show a lot of interest and love for both 8Seconds and ENHYPEN.&rdquo;
8Seconds is located on the second level of the SM Mall of Asia Main Mall. The Korean fast-fashion favorite is now ready to bring its blend of comfort, cool, and contemporary K-style to Filipino fashion lovers everywhere.

ENHYPEN’s SUNOO talks 8Seconds, Personal Style, and Coming Back to the Philippines

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ENHYPEN’s SUNOO talks 8Seconds, Personal Style, and Coming Back to the Philippines

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