Blush, Bold, and Beautiful: Longchamp’s Spring 2025 Collection
Longchamp brings bold optimism to spring with a playful take on pink.
If there’s one thing we can all agree on, it’s that the world could use a little more color—and in 2025, pink is the answer. After seasons dominated by neutrals and understated tones, Longchamp’s Spring 2025 collection breaks free with a bold, vibrant reimagining of pink. This isn’t just a color; it’s a statement. Whether in soft pastels or electric fuchsias, pink is the focal point of the season—redefined as a symbol of optimism, freedom, and elegance.
Sophie Delafontaine, Longchamp’s Creative Director, has masterfully transformed pink into a multifaceted expression of modern femininity. The collection is an exploration of the color’s rich history—no longer confined to traditional notions of sweetness, pink here represents a more complex, confident woman. From delicate blushes to deep beetroot, the palette is as diverse as the women it speaks to. Each shade tells a different story, from quiet elegance to bold expression. Pink, in this collection, is far from one-dimensional; it is playful, refined, and undeniably powerful.
The collection itself demonstrates an exceptional marriage of color and luxury. Plush velvet suits in vivid pinks contrast with soft, leather pants that fit like a second skin, while sequined sets and textured faux furs elevate the mood with a sense of joyful opulence. Each piece is designed to be both refined and effortless—pieces that feel as comfortable as they look, whether worn in the office or at a chic evening gathering. It’s a celebration of freedom, the freedom to wear bold color with confidence, and to embrace the full spectrum of what pink can be.
Accessories, as expected, play a pivotal role. Longchamp’s signature Le Roseau bags are reimagined in a range of materials, from plush velvet to faux fur, offering playful yet luxurious updates on a classic. Meanwhile, the Le Pliage Xtra mini satchel, crafted in sleek leather, provides a more restrained but equally covetable option. These bags are more than accessories; they are key elements in creating a dynamic look that’s both chic and statement-making. Ballet flats, trimmed with delicate bows, offer a refined and whimsical touch to the collection—an example of how Longchamp has made the everyday luxurious.
What truly sets this collection apart is its versatility. Daywear, in shades of pastel pink and soft textures, exudes effortless chic—think pastel faux-fur blousons, cozy knit sweaters, and buttery soft leather trousers. As the day transitions to evening, the collection takes on a more sensual and sophisticated tone. Dresses with dramatic kimono sleeves, plunging backs, and fluid silhouettes bring a sense of modern glamour, while deeper shades of pink convey a richness and depth that transforms the color into something more refined and timeless.
Longchamp’s embrace of pink isn’t just seen on the runway—it extends into every aspect of the brand’s cultural presence. Recently, the house hosted its Think in Pink Thanksgiving Lunch, a celebration of the season that underscored the power of this joyful hue. The event, filled with vibrant conversation and impeccable style, served as a fitting backdrop to the collection’s broader message: pink is more than a color, it’s a mood, a celebration of joy, and a marker of confidence.
Longchamp’s Spring 2025 collection is a reminder of the power of color—how it can shift our mood, elevate our confidence, and redefine our sense of self. Pink, once thought of as a soft, delicate color, has been reimagined as something far more dynamic, capable of making a statement without saying a word. It’s a color that demands to be noticed, embraced, and celebrated.
As Kay Thompson’s character in Funny Face once famously sang, “Pink is now the color to which you gotta switch.” With Longchamp’s Spring 2025 collection, it’s clear that the time to switch has arrived—and it has never felt more exciting.
