Between past and present, the new Burberry collection
A collaboration that brings together two icons in a perfect mix that opens a new chapter in the history of the British brand.
The past continues to be that inexhaustible source of inspiration that revitalizes and reinvents the present, a perfect combination that gives rise to the most incredible creations, whether in fashion or in any other field. It reminds us of who we were and who we can be. In the case of Burberry , a mix of heritage and modernity. A union of icons, focused on the future.
Today, the brand reveals the next evolution of the TB Summer Monogram , designed by creative director Riccardo Tisci , with a new campaign starring the enigmatic Gisele Bündchen, celebrating the brand's house code of duality.
The TB Summer Monogram campaign fuses past and present to create a collision of iconicity, reflected in the collection's print. In stills captured by Luigi and Iango, the iconic Gisele Bündchen strikes a natural pose against previously unseen portraits captured by the duo ten years earlier. A relaxed pose affirms your inner confidence: a sincere interpretation of beauty.
« I was so happy to see Riccardo again after such a long time and filming with my sweet friends Luigi and Iango is always great. It was very special to spend time with everyone, we had a lot of fun on set » , says Gisele.
To bring this campaign to life, Tisci worked with an iconic creative team, including photographers Luigi and Iango, hairstylist Suzanne Koller, and make-up artist Georgi Sandev.
The collection unites two of Burberry's icons to form a striking print that symbolizes a synergy of past and present. The classic Check merges with the TB monogram, a motif introduced by Creative Director Riccardo Tisci. The men's and women's collection features a variety of pieces including trench coats, silk-blend bomber jackets, silk dresses, cotton shirts, swimwear and sunglasses.
The new collection is available to buy online and at select Burberry stores.
