Balenciaga’s Latest Drop Turns Its Ambassadors Into Fanclub Merch—with a Playful Twist
From PP Krit to Michelle Yeoh and Kim Kardashian, whose fan club would you sign up for?
Balenciaga just gave celebrity worship a high-fashion makeover. The brand unveiled its Brand Ambassador Fanclub Series, a tongue-in-cheek tribute featuring none other than Isabelle Huppert, Kim Kardashian, Michelle Yeoh, Nicole Kidman, and Thai sensation PP Krit Amnuaydechkorn.
In a move that’s equal parts ironic and iconic, the campaign images feature the stars snapping selfies in their own fan merch—because who wouldn’t want to rep themselves? The tees, first revealed during Balenciaga’s Fall 2025 collection, lean into the nostalgia of vintage fanclub gear. Think aged, figurative artwork, signature boxy and shrunken fits, and a ribbed tank option, available in bold hues of red, white, black, and blue.
The pièce de résistance? A printed signature on the back of each shirt, mimicking the classic Sharpie-scrawled autograph of a beloved celebrity. It’s the kind of detail that transports you straight to the ‘90s—back when owning a signed tee felt like holding a piece of your idol’s world. Now, thanks to Balenciaga, you can wear that feeling—except this time, the icon on the shirt is the icon wearing it.
