Shot by David Sims, the latest chapter imagines summer as something soft, surreal, and slightly nostalgic.

Chlo&eacute; continues its Chlo&eacute; &agrave; la Plage series with a second campaign starring Apple Martin, leaning further into the soft, dreamlike version of summer the house has been building this season.
Photographed by David Sims, the campaign feels suspended somewhere between reality and fantasy. Apple Martin moves through imagined shorelines filled with oversized seashells, pale blue skies, and sunlit sand, giving the images a slightly surreal quality without losing their ease.

Barefoot on the beach and framed by wind and light, she becomes a natural fit for the collection&rsquo;s mood, relaxed, instinctive, and understated in a way that feels very Chlo&eacute;.
&ldquo;This year, Chlo&eacute; &agrave; la Plage is an ode to a surreal summer fantasy,&rdquo; says Chemena Kamali. &ldquo;It&rsquo;s about that almost dreamlike state and the poetry of summer itself. Apple, with her radiance and timeless beauty, naturally draws us into that feeling.&rdquo;

That same softness carries into the clothes. Airy dresses, broderie anglaise blouses, and fluid fabrics move naturally with the body, while the accessories add a more playful, effortless energy. Nothing feels overly styled or rigid. The collection is built around the feeling of summer rather than just the look of it.
Altogether, the campaign imagines summer less as a destination and more as a mood, hazy, romantic, and just a little unreal.

Courtesy of Chloé.

Apple Martin Stars in Chloé’s Dreamy New ‘Chloé à la Plage’ Campaign

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Apple Martin Stars in Chloé’s Dreamy New ‘Chloé à la Plage’ Campaign

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