The half-Filipino, half-Japanese singer-actor just landed a Bulgari ambassadorship.

If you&rsquo;re even slightly tuned into Japanese pop culture, Kento Nakajima is probably already a familiar name. He&rsquo;s been in the spotlight for years as an idol and actor. Recently, however, he&rsquo;s popping up everywhere&mdash;going full-speed into his solo era with a Netflix lead role and securing Bulgari&rsquo;s stamp of approval as a brand ambassador.
Now, as he shifts from long-running idol fame into something bigger and more global, Nakajima is proving he&rsquo;s not just a familiar face. He&rsquo;s one of the few who can move between music, acting, and fashion without it feeling like a side quest. Here&rsquo;s everything you need to know about Kento Nakajima.

He&rsquo;s been in show business since he was 14, and he came up through Japan&rsquo;s biggest idol machine.

Nakajima entered Johnny &amp; Associates as a teenager, eventually rising as a core member of Sexy Zone, one of the most visible boy groups of his generation. In 2024, he officially graduated from the group to go solo, releasing his debut album N/bias that same year.

He revealed he&rsquo;s half-Filipino during a fashion week moment with Liza Soberano.

At Coach&rsquo;s Spring 2025 show in New York, he told Soberano, &ldquo;I&rsquo;m half Filipino,&rdquo; and confirmed he&rsquo;s visited the Philippines before. It was a casual, blink-and-you-miss-it moment that instantly became a detail in his story.

His acting career isn&rsquo;t a side quest.

He&rsquo;s taken on lead roles in Japanese films and dramas for years, and in 2024 he made a clear international step with Concordia, a cross-national Hulu series, signaling he&rsquo;s serious about widening his lane beyond Japan.

He&rsquo;s now a Bulgari ambassador.

In 2026, <a href="https://www.lofficielph.com/fashion/half-filipino-japanese-actor-singer-kento-nakajima-bvlgari-ambassador" target="_blank" rel="noopener">Bulgari named him a brand ambassador</a>, a move that tracks with his increasingly international profile. He&rsquo;s also been in Coach&rsquo;s orbit through campaigns and fashion week appearances, making fashion less of a pivot and more of a parallel track to his entertainment career.

His next big project is a Netflix series.

Nakajima will star in Netflix&rsquo;s S&amp;X as Ichito Shimotori, a sex therapist navigating modern intimacy and emotional vulnerability. It&rsquo;s a bolder role than fans might expect, and one that positions him as an actor willing to take on taboo material without turning it into shock value.

Everything You Need to Know About Kento Nakajima

Recommended posts for you

Culture