With their new roles as president and COO, the couple aims to elevate the talent and influencer management agency.

Christian and Kat Bautista have taken a big step in the entertainment world by acquiring <a href="https://www.nyma.ph/" target="_blank" rel="noopener">NYMA</a> (Now You Must Aspire), a talent and influencer management agency that&rsquo;s been all about elevating artists, content creators, and entertainers. The husband-and-wife duo, both entrenched in the entertainment industry, are stepping into this new chapter with one goal: to create a platform where talent isn't just nurtured, but allowed to thrive on its own terms.

With their new roles, Christian as president and Kat as COO, the couple are determined to bring their experience and passion to shaping NYMA&rsquo;s future. But this acquisition is more than just a business move for the couple. &ldquo;We understand the artist's journey like no one else. This opportunity allows us to bring our creative passions and practical experience together to support artists in a whole new way,&rdquo; Christian says. Kat echoes his sentiment: &ldquo;This is more than just a business move for us; it&rsquo;s about empowering artists to shine and showcase their talents on a global stage.&rdquo;
NYMA isn&rsquo;t your typical agency. Its roster spans creators like food content creator Abi Marquez, Home Buddies founder Mayora Frances Cabatuando, storyteller and cycling advocate Buji Babiera, multipurpose artist Raco Ruiz, beauty content creator Adelina Eugenio, actress and vlogger Kristel Fulgar, Cinemalaya 2023 Best Actress Pat Tingjuy, and multifaceted entertainer Christian Bautista himself, as well as international artist Jamie Miller under its wing for Philippine representation.

Christian admits that it hasn&rsquo;t been all smooth sailing, reflecting on the road so far. But for him and Kat, those challenges have only sharpened their focus. &ldquo;Every bump in the road has only brought us closer,&rdquo; Christian says, emphasizing the importance of support and resilience. &ldquo;In tough times, we revisit our vision and remind ourselves of the passion that drives us and the artists we&rsquo;re here to uplift,&rdquo; Kat adds.
What&rsquo;s next? Expansion by 2025, for starters. The couple are eyeing strategic collaborations and new opportunities to ensure their talents aren&rsquo;t just surviving in the industry but thriving. It&rsquo;s a tall order, but one they&rsquo;re ready to tackle.

Christian and Kat Bautista are Taking NYMA to the Next Level

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

L'OFFICIEL PHILIPPINES APRIL 2024-Gulf Kanawut 600PHP

Christian and Kat Bautista are Taking NYMA to the Next Level

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