Liza Soberano is the New Face of Korean Skincare Brand Deoproce
The star adds this to the list of her new career endeavors as of late.
Temporarily based in Los Angeles, Liza Soberano is gearing up for one of the biggest pivots in her career: taking on Hollywood roles and dipping her feet into music making. The teen star-turned-Philippine showbiz darling has been proving her mettle in the entertainment industry for years as a multi-screen star and one of the most bankable endorsers in the country—but during the last few months, she’s had a fresh leash on her career, going back to learning mode and saying yes to a new beauty deal.
“I’ve been taking vocal lessons and have had a few studio sessions. Hopefully by next year I will have
a single or two to drop! I’ve also been attending acting workshops and working on a few
undertakings that I’m self-producing and directing! Lisa Frankenstein will come out next
year—that’s exciting!” Liza shares.
As fans have been discovering Liza’s new layers these past few months, so have they been witness to her affinity for Korean stars, including her recently viral snap with Blackpink Rapper Jennie Kim, whose world tour Liza attended during its LA pitstop. She’s a fan like all of us—and true to this love for anything K-Pop and K-Drama, Liza introduces us to yet another new side of her as the fresh face of well-loved Korean skincare brand, Deoproce.
Deoproce, one of the best-selling skincare brands in drugstore chain Watsons, has enjoyed immense success in the Philippines the last few years with Song Kang as their Korean ambassador. This year, Liza Soberano not only becomes the first Deoproce Filipino endorser, she also welcomes the brand’s new skincare line to hit the local shores: Deoproce Skin Reveal, a collection of products that promises to deliver youthful, radiant skin through the use of green caviar, pomegranate extract, niacinamide and adenosine.
The line is composed of a four-product regimen that’s adaptable to almost any skincare woe: Deoproce Skin Reveal Cleansing Foam (P690, 170g) removes makeup and dirt while nourishing the skin; Deoproce Skin Reveal Toner (P890, 150ml) balances the skin's pH levels and aids in better absorption of preceding skincare products; Deoproce Skin Reveal Ampoule (P1490, 30g) are heightens skin radiance, and the Deoproce Skin Reveal Moisturizer (P1490, 100ml) locks in moisture while strengthening the skin barrier.
For Liza, whose beauty routine is best-described as no-fuss, the line has been especially helpful as she resides in a fairly new environment, navigating a new stage in her career: “My beauty routine is quite simple. I've made a conscious effort to keep it minimal given my busy schedule these days. Late nights can really take a toll on my skin. And this why Deoproce is perfect for me. Its amazing ingredients are really working overtime to enhance my skin’s vitality,” she says.
Angie Goyena, the woman behind bringing Deoproce to the Philippines, shares: “Deoproce is an exceptional Korean brand, gaining international momentum. We felt we had to find not just a face, but a personality to match the brand. We felt a similar excitement when Liza’s name was brought up. She’s taking on international roles in Hollywood and other bold career moves—plus the way she takes care of her skin. Deoproce and Liza seemed a perfect match.”
Fans of Liza and Deoproce can follow the hashtag #LetYourLightShinewithDeoproce on social media—a line that perfectly encapsulates Liza’s fresh career phase and this new skincare endeavor. After savoring the star’s perfect visuals for the campaign, they can head on Watsons, SM Beauty and the Amorfia website for their own taste of Deoproce Skin Reveal.
