Rustan Marketing Corporation launches the new Lacoste Original Eau de Parfum.

Can a scent truly tell a story? With Lacoste Original Eau de Parfum, the answer is a resounding yes. This isn&rsquo;t just a fragrance; it&rsquo;s a bold new chapter that captures the spirit of the modern man while celebrating the brand&rsquo;s rich heritage.
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As <a href="https://www.instagram.com/lacoste/">Lacoste</a> celebrates 40 years since the debut of its original fragrance in 1984, the brand proudly introduces a new Eau de Parfum, the result of a thrilling collaboration with global fragrance leader Interparfums. To honor this legacy, Master Perfumers, Anne Flipo,&nbsp;and Tanguy Guesnet crafted a modern and addictive scent that showcases the brand&rsquo;s emblematic codes and distinctive signature. The outcome is a dynamic woody ambery foug&egrave;re Eau de Parfum that exudes vitality and sophistication.
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Style and movement are the guiding principles behind this creation. &ldquo;As a brand, Lacoste combines timeless freshness with creative frenzy,&rdquo; shares Flipo. &ldquo;The idea behind this sophisticated fragrance is to express movement in all its forms in a unique, powerful creation.&rdquo; A contemporary remake of the iconic green-fresh fragrance of the same name, Guesnet adds, &ldquo;Anne and I worked on a citrus freshness with fiery spices to convey movement in this fragrance.&rdquo;
Lacoste Original opens with an electrifying burst of Bergamot, offering an invigorating citrus kick that feels fresh and alive. This lively introduction is beautifully complemented by the warm spices of Cardamom and Pink Peppercorn, creating an alluring first impression that draws you in. As the scent evolves, the heart reveals a blend of Clary Sage and Lavender&mdash;common elements between the 2024 and 1984 editions&mdash;bridging the past with the present in a way that feels timeless yet refreshing. The fragrance concludes with a rich base of Tonka Bean and Sandalwood, which Louis Dassonville, Interparfums Regional Sales Director, describes as evoking the essence of Lacoste&rsquo;s tennis heritage and the elegance of France. The warm, woody notes not only resonate with the brand&rsquo;s sporting roots but also encapsulate the sophistication associated with French style, leaving a masculine aura that lingers on the skin.

At the heart of this exciting release is Pierre Niney, the charming French actor chosen as the face of Lacoste Original. Known for his relaxed chic, charm, and humor, Niney embodies the brand&rsquo;s philosophy of blending tradition with modern flair. A celebrated actor with numerous accolades, he is the youngest winner of the C&eacute;sar for Best Actor and a member of prestigious institutions like the Conservatoire National Sup&eacute;rieur d'Art Dramatique and the Com&eacute;die-Fran&ccedil;aise.
Niney has a personal connection to Lacoste, with the crocodile logo evoking fond memories and significant moments in his career. &ldquo;Lacoste is a brand that I love very much and has been part of my life and style at several different points,&rdquo; he shares. &ldquo;It strikes the perfect balance between timelessness and modernity and succeeds in being cross-generational: my father and I have always worn this crocodile, a guarantee of style.&rdquo;

The launch event for Lacoste Original, hosted by Rustan Marketing Corporation last October 24, was a celebration of style and sophistication. Influencers and local celebrities, including&nbsp;Brent Manalo, Rere Madrid, Khalil Ramos,&nbsp;and LA Aguinaldo, mingled over crafted cocktails and delectable bites in a vibrant atmosphere that fostered connection and conversation. Guests enjoyed an interactive &ldquo;fragrance discovery&rdquo; experience, exploring the captivating notes of Lacoste Original while indulging in gourmet delights and vibrant cocktails.

A standout feature of the evening was the &ldquo;Original Cinema,&rdquo; showcasing stunning visuals from the fragrance campaign. Guests were treated to insights from the creative minds behind the scent, enhancing their understanding of Lacoste Original&rsquo;s narrative.
This immersive experience brought the Lacoste story to life, captivating attendees and making the launch an unforgettable celebration for everyone present.

As we step into a new era, Lacoste Original Eau de Parfum stands as an olfactory celebration of movement and creativity&mdash;an invitation to experience the essence of Lacoste through its rich narrative. With each spritz, wearers are reminded not only of the brand's heritage but also of its relentless pursuit of innovation. This fragrance does not simply adorn the skin; it tells a story of elegance, sophistication, and the timeless allure of French style.
Discover Lacoste Original and embark on a journey through its captivating narrative&mdash;where every note is a reminder that true luxury lies in the freedom of expression.
Lacoste Parfums are exclusively distributed by Rustan Marketing Corporation and are available in-store at leading department stores nationwide, as well as on their <a href="https://rustans.com/">website</a> and <a href="https://www.zalora.com.ph/store/rustan-marketing-corporation-ph">Zalora</a>. For instant updates, follow Rustan Marketing Corporation on <a href="https://www.facebook.com/rustansph">Facebook</a> and <a href="https://www.instagram.com/rustansph/">Instagram</a>.

Lacoste Original: An Iconic Scent Reimagined for the Modern Man

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