Meet enigma &mdash; a beauty brand inviting everyone to explore and express beauty on their own terms.

Everywhere we look &mdash; whether it&rsquo;s on our social media feeds or on billboards along the road &mdash; someone is telling us what beauty should be: the products we should use, the routines we should follow, and ultimately, the way our makeup should look. Sometimes, it feels like we are just following someone else&rsquo;s doctrine &mdash; trying to look right, to fit in. But what if beauty is something not to be formulated? What if it&rsquo;s about discovering who we really are?&nbsp;
That&rsquo;s the mystery we&rsquo;re invited to explore with enigma &mdash; the new player entering in the beauty space daring us to look beyond the surface, and proclaiming that beauty shouldn't be defined by rules, but by our own terms. Officially unveiled last April at Qui Manila, the brand was introduced by its creative director and beauty personality, Raiza Contawi &mdash; gathering beauty enthusiasts, style insiders, and lifestyle figures around the country.&nbsp;

&ldquo;enigma, even in its earliest form, always felt strong and sophisticated. It's a brand that embraces the unknown and the beauty of discovery,&rdquo; shared Contawi. &ldquo;We see enigma as such a strong word &mdash; the same way that we want the brand to be really empowering.&rdquo;

At its core, enigma believes that beauty should inspire curiosity and inclusivity, promising high-quality products that are meticulously created to let us explore our personal styles. From the natural everyday look to bold, dramatic glam, it pledges to encourage us to be ourselves.&nbsp;

&ldquo;Our products are meant to inspire confidence and creativity,&rdquo; Contawi emphasized. &ldquo;We believe makeup should empower you to express yourself and reveal your unique beauty. The look that you want to go for is something that&rsquo;s very personal and authentic to yourself.&rdquo;

Yet the brand extends more than its products &mdash; it also aspires to be a playground where creativity is both welcomed and celebrated. Whether you&rsquo;re just starting to blend your eyeshadow or an expert perfecting a new look, it is committed in building a community that also shares the same passion for artistry.

During the launch, enigma also revealed their first product &mdash; the Skintroduction Longwear Liquid Foundation. More than just a foundation, this product sets the tone for the brand&rsquo;s bold and transformative vision. Designed for everyone, from makeup newbies to seasoned professionals, the foundation offers a flawless base with its self-setting formula that gives off a radiant airbrushed finish and blurs the imperfections on the skin.&nbsp;

The Skintroduction foundation also claims to be skin-loving as it is infused with healing and antioxidant-rich ingredients like Centella Asiatica Extract, Japanese Knotweed, Skullcap Root, and Ectoin. With this formulation also, it promises a long-wearing and budge-proof coverage that could last all day, even through the humid weather and back-to-back schedules that goes from day to night.&nbsp;

Explaining the reason why they chose a foundation as a debut product, Contawi shared, &ldquo;Just like art, it starts with a canvas. If the base is good, everything else follows. This foundation is strong and ambitious. That&rsquo;s why we started with a base.&rdquo;

Staying true to its mission of providing high-performing yet accessible beauty, enigma shows no sign of slowing down. &ldquo;This is just the beginning,&rdquo; Contawi said. &ldquo;We&rsquo;re excited for what&rsquo;s next and can&rsquo;t wait to bring even more transformative products to our community.&rdquo;
After the successful unveiling of its first product, the brand has already expanded its lineup with two new products that dropped recently: the Skintroduction Powder Foundation and Skintroduction Longwear Liquid Concealer &mdash; both assuring skin-like finish while also delivering lasting coverage. These new additions exemplify enigma&rsquo;s belief that beauty knows no skin tone or skin type &mdash; it's for every person who wants to show up confidently themselves.&nbsp;

<h5 style="text-align: center;">&nbsp;Skintroduction Powder Foundation</h5>

<h5 style="text-align: center;">Skintroduction Longwear Liquid Concealer</h5>

The brand&rsquo;s launch was more than a milestone &mdash; it&rsquo;s a message that beauty should be a celebration of self-expression and personal empowerment. Through inclusive products and intentional offerings, enigma aims to continually spark creativity and help everyone to feel unapologetically themselves.&nbsp;
enigma&rsquo;s base lineup is now available on Lazada, Shopee and Tiktok Shop. To know more about the brand&rsquo;s upcoming products and exclusive offerings, follow enigma on Instagram at @enigmabeautyph.&nbsp;

This Brand Says Beauty Is a Mystery—And That’s the Point

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