From frizz to fluid shine, Cream Silk&rsquo;s latest launch brings hair into its most confident state yet.

In beauty, the shift from surface-level fixes to deep, lasting solutions has never been more visible than in haircare. Cream Silk enters this space with its latest launch &mdash; the Repair Booster Treatment with Amino-Keratin &mdash; a formulation that takes on one of the most persistent concerns: frizz and damage. The treatment is designed to work strand by strand, repairing continuously so hair looks and feels smooth, weighty, and polished.
Amino-Keratin sits at the core of the innovation. By integrating amino acids and keratin, the technology restores weakened fibers from within while sealing the cuticle to prevent future stress. This dual action goes beyond the temporary shine of traditional treatments, building hair that holds its shape and softness even under the pressure of styling or the environment.
This new innovation was unveiled in a digital moment that captured its essence. Partnering with L&rsquo;Officiel Philippines, Cream Silk presented Bethany Talbot in a striking billboard film where unruly strands transform in an instant &mdash; frizz collapsing into a fluid, luminous wave. The visual was as much about the hair as it was about scale: a larger-than-life metamorphosis, staged high above the city, that distilled confidence that registers immediately, visibly.

This idea of transformation runs through Cream Silk&rsquo;s broader campaign. The brand frames the Repair Booster as a companion for women whose lives, like their hair, move through different states: from undone to styled, from raw texture to refined finish. The treatment is positioned as the underpinning that allows every change to look deliberate, not compromised.
In the treatments category, long dominated by lower-value keratin-based players, Cream Silk&rsquo;s entry is also a strategic one. By anchoring the conversation in science and sensorial experience, the brand is pushing the market toward a more premium, efficacy-driven space. For women, that translates into access to salon-grade repair without leaving the bathroom.
Cream Silk&rsquo;s latest launch shows how a single product can magnify confidence in ways that feel both immediate and lasting.

Inside Cream Silk’s New Era of Repair: The Repair Booster Treatment with Amino-Keratin

L'OFFICIEL HOMMES PHILIPPINES OCTOBER 2025 - Eugene Reggio and Mika Reins ₱600

L'OFFICIEL PHILIPPINES OCTOBER 2025 - Anne Curtis ₱600

L'OFFICIEL PHILIPPINES SEPTEMBER 2025 - Janine Gutierrez ₱600

Inside Cream Silk’s New Era of Repair: The Repair Booster Treatment with Amino-Keratin

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